3eco SystemsDriver hiringHow 3eco turned crude driver testimonials into a 40%+ lift in leads
A driver hiring campaign we ran for 3eco Systems.
"If the content is right, people stop scrolling."
3eco needed more drivers in their funnel. They had been running driver testimonial videos on YouTube and Instagram, but the videos were shot in a hurry and it showed. People were not sticking around to watch them, and the inquiries were not coming in. The content was honest. The production was not doing it any favors.
So we rebuilt the campaign around what 3eco actually wanted, which was to hire drivers. We took the same drivers who appeared in the original testimonials and built digital twins of them. Then we put those twins in much higher quality shorts, made for the way drivers actually scroll their feeds. Same people, same stories, much better video.
Impressions and followers moved too, but that was not what we cared about. Lead generation went up by more than 40% after 3eco onboarded with AdMitra. All of it organic. No new shoots, no extra agency.
See the difference
What moved
Lead generation is the one we cared about. The others moved along with it.
Fun fact: the drivers from the original testimonials all got their own AI twins. Same people, same stories, just a much better-looking version of them doing the talking. No new shoots, no new agency, nobody new on camera. The drivers who carried the original videos got to carry the new ones too, which feels like the way it should be.